top of page
LogoMain_Gray_FO-02.png

Welcome to the
For Others brand.

As For Others grows, so will our messaging, our visuals, and our language. We adapt to changing industry standards while maintaining the core essence of our brand.

More than a nonprofit.

For Others isn't just a nonprofit. It's a lifestyle. We value others more than ourselves — all day, every day.

Image_VectorWalking_BrandingGuide_FO-03.png

Creativity plus structure

equals brand quality.

The goal of a branding guide is to provide consistent structure to our design, messaging, and language. We have a lot of creative people with unique voices under one roof, which can be inspiring — and messy. To keep the system from feeling disjointed, we have introduced a framework of core components, so that the elements existing inside of it can be as free and expressive as we want.

Image_WorkingVector1_BrandingGuide_FO-05.png

The key feeling within 
For Others' branding is
Restorative.

For Others does a lot. We prevent. We support. But most importantly, we create environments for restoration. Whether it's a child in foster care being reunified with their biological parents, or a single mom coming to know Christ, For Others' main focus is restoration, and our brand reflects that. 

Graphic_Consistent_FO-07.png

Consistent and familiar

Structural elements like our logo, color palette, and typography keep us consistent. These core components work together to ensure our brand is recognizable wherever it appears There are some things that just don't change no matter where they're placed.

Flexible and playful

The flexible elements of our brand celebrate creative expression. Our approaches to illustration, animation, and photography allow us to communicate with a wider range of emotions, take more risks, and showcase the creativity of our artists and designers.

Graphic_Blob1_FO-07.png
Graphic_Flexible_FO-01.png

These principles work together to create a cohesive brand.

A beautiful brand for a beautiful cause. Work with these principles to help keep For Others looking and feeling its best. 

LogoMain_Gray_FO-02.png
bottom of page