Design Goals and Principles

With every piece of content we design, we aim to:

• Restore. Help readers feel restored by using visuals that encourage them to make the most out of the aid, services, or products that For Others provides, and lifts them up towards a brighter future.
   

• Respect. Treat viewers with the respect they deserve. Put yourself in their shoes, and create art that you would want to see. Remember that they have personal experiences and possible trauma that no one else has. Be considerate and inclusive. Don’t market at people; communicate with them.
   

• Educate. Show viewers what they need to know, not just what we want to make. Give them the exact information they need. Don't create just because it's pretty. Create with a purpose. Remember that you’re the expert, and viewers don’t have access to everything you know.
   

• Guide. Think of yourself as a tour guide for viewers. Whether you’re leading them through our website or an infographic, design like you’re in their journey with them, in a friendly and helpful way.
   

• Provide hope. Understand For Others’ place in our viewer’ lives. We’re hopeful that they find salvation, restoration, and a safe and secure home, and we want to be part of what brings them there. But we don’t offer salvation, we can’t produce restoration, and we aren’t ourselves the safe and secure home that they need. Avoid grandiose claims to anything otherwise. Focus on our real strengths.

​

In order to achieve those goals, we make sure our visual content is:

• Clear. Understand the topic you’re designing about. Use design to make complex concepts simple.
   

• Useful. Before you start designing, ask yourself: What purpose does this serve? Who is going to look at it? What do they need to know?
   

• Friendly. Design for regular humans, not board rooms or luxury brands. Don’t be afraid to break a few rules if it makes your designs more relatable. All of our content, from splashy homepage to system alerts, should be warm and human.
   

• Appropriate. Design in a way that suits the situation. Just like you do in face-to-face conversations, adapt your design tone depending on who you’re designing to and what you’re creating.